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Media
Partnership
Request

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EVENT OVERVIEW

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Tosh Fest 2025 is a free, all-ages community music festival celebrating the 81st Earthstrong of cultural icon Peter Tosh. Hosted at his final resting place, the Peter Tosh Memorial Garden, this year’s festival will draw fans from all over the island and around the globe for a day of music, culture, and community.
FREE ADMISSION
Bluefields, Westmoreland, Jamaica
Live Performances + Cultural Experiences
Family Fun Day + Vendors + Food + Tribute Ceremony

The Peter Tosh Town Initiative
Tosh Fest is part of a broader initiative by the Peter Tosh Foundation to honor Peter’s legacy by transforming Bluefields into a vibrant cultural hub that reflects his values, empowers the community, and celebrates Jamaica’s rich heritage.
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Provide opportunities for youth
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Support economic development
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Promote environmental sustainability
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Celebrate music and culture
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Build partnerships for the community
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Create an future for generations

WHY PARTNER WITH TOSH FEST
AS A MEDIA SPONSOR?

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Social justice & global cultural activism
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Iconic reggae heritage & music history
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Community empowerment & sustainability
ALIGN YOUR BRAND WITH

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Jamaican diaspora
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Reggae fans, Gen Z music lovers, vinyl collectors
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Global audience via online streaming & media coverage
REACH NEW AUDIENCES

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Interviews with artists & cultural leaders
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Behind-the-scenes access & backstage moments
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Live broadcast opportunities + branded segments
EXCLUSIVE MEDIA ACCESS





WITH MILLIONS OF FOLLOWERS ACROSS PLATFORMS, WE CONSISTENTLY SEE STRONG
INTERACTION THROUGH LIKES, COMMENTS, SHARES, AND VIDEO VIEWS. EACH CHANNEL DELIVERS UNIQUE
REACH AND IMPACT, FUELED BY PASSIONATE FANS AND COMPELLING CONTENT.

FACEBOOK:
2,400,000+
FOLLOWERS

INSTAGRAM:
509,000+
FOLLOWERS

YOUTUBE:
209,000+
SUBSCRIBERS

TIK TOK
126,500+
LIKES

AUDIENCE SNAPSHOT
DEMOGRAPHICS
All Ages
Diverse, music-loving audience with interest in culture, history, and justice
Local Jamaican community + International guests (diaspora, tourists, press)
DIGITAL REACH
3.5m+ monthly social media reach
25K+ email subscribers
200K+ YouTube subscribers
Global brand affinity across North America, South America, Europe, Africa & Caribbean


FAN LOCATIONS
Primary Locations:





JAMAICA:
Strong local support tied to Peter Tosh’s legacy, especially in Kingston and Montego Bay.
NORTH AMERICA
Major fan base in the US and Canada, especially in New York, California, Florida, and Toronto.
SOUTH AMERICA
Brazil is a key market with strong engagement and streaming activity.
EUROPE:
Steady listenership across France, Germany, the UK, and the Netherlands.



AFRICA:
Strong support from South Africa and rising interest in Kenya, Nigeria, and beyond.
CARIBBEAN:
Strongest presence in Jamaica, with support across Trinidad, Barbados, and the Bahamas.
ASIA:
Emerging interest in Japan, India, and the Philippines.
SECONDARY LOCATIONS:


Logo placement on all promo materials, banners, and press releases
Recognition in social media campaigns across Peter Tosh Legacy platforms

PROMOTION & VISIBILITY
MEDIA PARTNER BENEFITS

Broadcast and stream portions of event
Exclusive artist interviews and performance clips

CONTENT INTEGRATION
Mention and tagging across festival recap content

Host a branded booth or recording area
Opportunity to emcee

ON-SITE ACTIVATION
VIP access and hospitality for media crew



LIVE REGGAE PERFORMANCES

AUTHENTIC JAMAICAN FOOD

NYABINGHI
DRUMMING CIRCLE

SPOKEN WORD & GUEST SPEAKERS

CULTURAL AND CRAFT VENDORS

FAMILY FRIENDLY ACTIVITIES

FESTIVAL HIGHLIGHTS

MEET THE TEAM



Thank You!